Every Friday, we round up the most popular, most read, most critical stories of the week to give you a quick catchup on the big headlines you might have missed in the hustle and bustle of the workweek. Here’s this week’s Top 5 as chosen by our readers.
P.S. Don’t miss The Download, our weekly column that breaks down one of the week’s top stories and equips you with what you’ll need to meet next Monday head-on.
Compass chief economist: The off-MLS marketing debate is ignoring 1.4M listings
Compass didn’t create off-market selling, Compass International Holdings Chief Economist Mike Simonsen writes. It created the first innovative, structured alternative to something the industry was already doing.
10 agents show how to win on social media (without a huge following)
The best social media marketing, Jimmy Burgess writes, is coming from agents who have figured out how to create content that resonates with the people they actually want to serve.
Compass’s Andrew Jevin to agents: Embrace the ‘cringe’
Star Compass agent and social media savant Andrew Jevin shares how agents can show up more authentically online.
Hoby Hanna: The industry is fighting over data control, not private listings
As MLSs expand and brokerages build their own exchanges, Howard Hanna CEO Hoby Hanna argues that the industry may be focusing on the wrong issue.
What Compass actually wants from the MLS-Zillow chess match
Time is running out for MLSs to chart their own course and take back power from both Compass International Holdings and Zillow, coach Darryl Davis writes.
