Hooked on a feeling: 4 vital ways emotion influences real estate

  • While data is helpful when buying or selling properties, real estate professionals cannot ignore the x-factor of human emotion.
  • Because there is no search function for humanity on any real estate website, agents bring real value to the real estate process via human connection.
  • Unlike big tech companies, real estate brokerages have not yet harnessed human emotion into profitability.
  • Combining data-driven metrics and emotional intelligence will help agents close more deals and lead to happier clients.

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There is so much chatter in the real estate industry today about data-driven metrics: price appreciation, year-over-year sales volume, absorption rates and so on. I understand that this information is helpful to agents and their clients when it comes to buying or selling their properties, but relying solely on numbers is a missed opportunity.