Hooked on a feeling: 4 vital ways emotion influences real estate

  • While data is helpful when buying or selling properties, real estate professionals cannot ignore the x-factor of human emotion.
  • Because there is no search function for humanity on any real estate website, agents bring real value to the real estate process via human connection.
  • Unlike big tech companies, real estate brokerages have not yet harnessed human emotion into profitability.
  • Combining data-driven metrics and emotional intelligence will help agents close more deals and lead to happier clients.

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

There is so much chatter in the real estate industry today about data-driven metrics: price appreciation, year-over-year sales volume, absorption rates and so on. I understand that this information is helpful to agents and their clients when it comes to buying or selling their properties, but relying solely on numbers is a missed opportunity.