There is so much chatter in the real estate industry today about data-driven metrics: price appreciation, year-over-year sales volume, absorption rates and so on. I understand that this information is helpful to agents and their clients when it comes to buying or selling their properties, but relying solely on numbers is a missed opportunity.
- While data is helpful when buying or selling properties, real estate professionals cannot ignore the x-factor of human emotion.
- Because there is no search function for humanity on any real estate website, agents bring real value to the real estate process via human connection.
- Unlike big tech companies, real estate brokerages have not yet harnessed human emotion into profitability.
- Combining data-driven metrics and emotional intelligence will help agents close more deals and lead to happier clients.