Elizabeth Ann's Stories

As an industry, we need to pause and take stock of what good real estate marketing really is
Dec 20
Focusing on big tech can sour deals, but marrying data with emotional intelligence is the best way to serve your clients
Aug 22
Historically, the real estate industry has been — and continues to be — a bellwether for socio-political change
Jun 6
All work and no play is really, really, really dull
Apr 10

As real estate agents, we take pride in our intimate knowledge of the markets we serve. We know the comps in the area and all the data to match, and we can tell you all about the local flavor — the best corner coffee shops, tricks to finding a good parking spot, the location of the closest SoulCycle and so-on.

Aug 8

Any real estate transaction can be an emotional process; it can signify a new beginning, a drastic change or an ending to an important life chapter.

Jun 2

When Bravo announced that it would be filling the role left vacant by former ‘Million Dollar Listing New York’ star Luis Ortiz, my brain was set aflutter with possibilities. Unfortunately, there is no female in the future for this real estate reality show — and it’s really bumming me out.

May 5

Our listing descriptions, presentations and attitudes have caused a shift in consumer behavior where it seems nothing less than modern, turnkey and flawless will do. Here are four ways to reverse course and get back to the heart of the deal.

Mar 28