Brad Inman says we need to improve the real estate transaction. He’s right. The only question I have is who the “we” is. Here’s what I mean. Inman argues in “Why homesellers demand better than a shaky real estate labyrinth” that the growth of well-funded “we will buy your home for cash in three days” companies such as Opendoor point to a screaming need in the industry to simplify the real estate transaction.
- Brad Inman points out that a real estate transaction taking months to close is ridiculous.
- And I agree with him that we’re not doing enough to make the transaction easier or better.
- He’s identified the right problem, but he might not be addressing the right audience in agents and brokers.