Some real estate agents don’t think 3-D home tours are worth the time or effort, but realtor.com has given skeptics cause to revisit this view. The listing portal has integrated 3-D tours from Matterport into its iOS app, and is gearing up to do the same with its desktop website and Android app in the months ahead. Users can tap a 3-D icon on listings explore the tours inside the app.
- Real estate agents can add 3-D home tours to realtor.com listings for viewing in its iOS app.
- The listing portal will roll out a similar integration for its desktop website and Android app later this spring.
- The integration marks a big step forward for 3-D real estate marketing.
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