Brooklyn-based Ideal Properties Group launches hyperlocal website

  • If you are an independent brokerage proud of your local market connections, a website that encapsulates the quirkiness of your area can press that competitive advantage home.

Erik Serras, the co-founder and principal broker of Brooklyn-based independent brokerage Ideal Properties Group, was born in Brooklyn, as were generations of his family before him, back to the time when parts of the New York borough were still farmland.