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Brooklyn-based Ideal Properties Group launches hyperlocal website

  • If you are an independent brokerage proud of your local market connections, a website that encapsulates the quirkiness of your area can press that competitive advantage home.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Erik Serras, the co-founder and principal broker of Brooklyn-based independent brokerage Ideal Properties Group, was born in Brooklyn, as were generations of his family before him, back to the time when parts of the New York borough were still farmland. Brooklyn is quite a different environment in 2017, a place where all the urban hipsters want to be, sending the average price of a home in Brownstone and North Brooklyn to nearly $1.54 million, according to Ideal's latest market report for the first quarter of 2017. And to put a stamp of authority on its independent knowledge of the market, the 10-year-old business has just launched a redesign of its website giving colorful snapshots of micro-markets in Brooklyn and a beautifully shot video of Brooklyn and the quality of lifestyle people can lead there. The revamp of Ideal’s website was driven by the firm’s desire to make reliable real estate and neighborhood data more accessible to its new development, sales and rental te...