How to text real estate leads without breaking the law

The FTC and courts around the country are still working out how privacy laws apply to text and phone marketing tools
  • What to know about autodialers, the Do Not Call list, written consent and more.

Lead generation and phone marketing technologies have made it increasingly easy for real estate agents to market their services through phone calls and texts to prospective homebuyers and sellers. But this could be a slippery slope, as such technology potentially exposes real estate professionals to more legal risk than ever.