Indie real estate brokerages joining cloud-based competitors, like eXp Realty and Real

  • The deal between eXp and Tropical Realty highlights an expansion strategy that cloud-based brokerages are using to accelerate their growth.

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If you can’t beat ’em, join ’em. This thinking has long inspired some independent brokerages to affiliate with traditional brands. And a similar rationale is spurring others to join fast-growing cloud-based brokerages.