Reali, mobile app-based brokerage, nabs $5M

Reali uses low fees, beacons and transparent bidding
  • Brokerage pouring investor fuel into expansion through the San Francisco Bay Area.

A real estate brokerage that uses a mobile app, beacons and low fees to service homebuyers and sellers has closed a $5 million Series A funding round. Palo Alto, California-based Reali will use the cash to expand to all markets around the San Francisco Bay Area, including San Francisco, Oakland and San Jose, and continue to build out its technology and brand.