Pocket Agent Mentor (PAM) is a software made to help new real estate agents succeed.

  • Nicole Bagley-Blair will be presenting PAM at New Kids On The Block at ICSF 2017.
  • The software helps new agents learn terms, best practices and marketing, and it offers sales advice as part of its mentoring program.

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

Nicole Bagley-Blair

Nationally competitive ice skater.

Teacher of the year.



Real estate broker.

Not a bad list of life and career accomplishments.

It appears Nicole Bagley-Blair can pretty much accomplish whatever she sets out to do.

Despite being no stranger to overcoming adversity, she found that becoming successful in real estate sales was probably the hardest hurdle for her to jump.

Starting out here in the resort market of Lake Tahoe only steepened her learning curve.

For the last 10 months or so, she’s been working on yet another challenge; because why not add “software developer” to the list?

The product

Pocket Agent Mentor (PAM) is a software made to help new real estate agents succeed.

I likened it to onboarding plans often put in place at large companies, where new employees are smoothly assimilated into corporate culture over time.

Like so many other newbies, she felt completely lost once licensed and ready to roll even though her husband was already a high-producing broker.

Blair compiled the majority of her product’s content and features from a handbook of sorts she created for herself as she was learning.

Now, she’s collecting tips and best practices gleaned from colleagues, team members and personal lessons.

PAM is part bot, part pat-on-the-back; empathy is advertised as one of PAM’s three core values.

The primarily browser-based software divides its experience into three primary categories:

  1. Getting started
  2. Working with buyers
  3. Working with sellers

Getting Started is a resource library that helps new agents understand the importance of setting schedules, joining a brokerage, using a CRM and setting goals. It shares important terms and advice.

There is content about how to best show property, tips for structuring offers and when to follow-up with prospects.

There are primers on marketing and running an open house, complete with plug-and-print brochures and marketing collateral for listings and agent promotions.

PAM makes no assumptions as to her users’ level of expertise, which is a good thing. There is an ever-growing list of terms and definitions that many take for granted but new agents have yet to encounter.

Beyond her compendium of resources, PAM automates notifications for marketing timelines, transaction milestones, follow-up reminders and appointments.

Once a home is under contract and pertinent dates are entered, PAM takes over, sending alerts to buyers or sellers to remind them of documents needing to be reviewed, tasks requiring attention and critical upcoming dates.

Brokers can customize PAM to suit their approach to training and marketing.

It would also make for a smart way to recruit.

Everyone is familiar with the rate of failure within the industry, and much of it can be attributed to the accepted model of independence.

Yes, agents are their own business, but doesn’t it serve the industry better to ensure its practitioners are suited for success?

Nicole Bagley-Blair thinks it does, and she’s doing something about it.

PAM is currently in the final stages of development, and a companion app for iOS is also nearing completion.

You can meet Nicole and learn more about PAM at Inman Connect San Francisco in August.

Have a technology product you would like to discuss? Email Craig Rowe

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription