In late 2015, the Texas Association of Realtors surveyed 813 new agents as part of a follow-up to the new agent study it conducted in 2012. The results revealed some surprising findings about how newly licensed real estate salespeople differ from the general population and top producing agents as well. In late 2015, the Texas Association of Realtors (TAR) used Survey Monkey to collect data from new agents who were licensed in 2013 or after. The purpose of the study was to: Identify the factors that contribute to new agent sales success Compare the traits and characteristics of new agents entering the business with the current known correlates of real state sales success Compare the results from present study with the previous TAR new agent study conducted in 2012 Background The 2012 TAR new agent study included both new Realtors as well as broker owners. The results from that study were used to generate the profile of a successful Texas Realtor. The results are summar...
- About 72 percent of all successful salespeople across multiple industries score high on the utilitarian factor.
- Over 25 percent of the Texas Realtors entered the real estate business as part-timers.
- Persistence, hard work, a learning mindset and support systems make a successful agent.
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