Effective branding is at the heart of virtually every successful business, yet it is a rarity in the real estate industry. If you’re branding your business with your name, it may be time to take a different tack.
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Generation Z, also known as the iGeneration, is even larger than Gen Y. Born after 1995, the oldest members are just beginning to enter the real estate market and will fundamentally transform how we conduct business.
Do you currently have an overpriced listing, or have you shown over 30 properties to your buyers and they still haven’t written an offer? If so, chances are that you are letting thousands of dollars slip through your hands every year due to your simple inability to control opportunity costs by saying “no.”
You just converted a $1.2 million expired listing that was on the market for over a year. It’s an A-plus property in terms of quality, condition, amenities and schools, but there’s one major problem — it’s half Cape Cod and half contemporary. What steps would you take to get this property sold?