Branding with your name in real estate? Come on, you can do better than that

  • Branding with your name is a blunder because most people won’t remember it. It’s better to let people know what you do.

Effective branding is at the heart of virtually every successful business, yet it is a rarity in the real estate industry. If you’re branding your business with your name, it may be time to take a different tack.