6 ways to gain influence with the largest generation of homebuyers

  • Gen Zers make up the largest generation, and they’re graduating college now. Learning their values and how to communicate best will increase your chances of doing business with them in the future.

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Generation Z, also known as the iGeneration, is even larger than Gen Y. Born after 1995, the oldest members are just beginning to enter the real estate market and will fundamentally transform how we conduct business.