Agents can now add HouseLens video walkthroughs to Zillow listings

The tours will appear as a content block on the same page as the listing information
  • The partnership gives agents the opportunity to increase the visibility of their HouseLens video assets and spice up their listing pages on Zillow.

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Real estate agents now have another way to highlight their listings on Zillow using 2017's favorite medium: video. HouseLens, a provider of visual marketing solutions for the real estate industry, has joined forces with the real estate portal to integrate HouseLens professional walkthrough video tours on the site's listing pages at no charge to agents. (HouseLens' video creation pricing can be found here -- packages with video start at $225.) For HouseLens shoots that do not incorporate professional video, the company is now offering Zillow video walkthroughs created with Zillow's mobile app as an added feature for $25. The HouseLens videos will appear as a content block near the listing information and will be viewable without the user having to click through to another page. “Countless studies have shown that video attracts more eyes to a listing, increases time spent viewing the listing and generates better-quality leads for agents,” said HouseLens founder and CEO A...