Home Previewer
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Let homebuyers 'place' homes on empty lots with Clayton's new augmented-reality app

Nation's largest homebuilder developed a 3-D home visualization tool for homebuyers
Home Previewer
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  • Augmented reality technology is quickly growing within real estate, providing buyers with new home shopping experiences.
  • IPhone app lets users interact with new homes on empty lots.

Augmented reality is becoming big business in real estate; Zillow just gave $10 million to interior design visualization tool, Hutch (formerly Homee). Last week, the country’s largest homebuilder, Clayton, announced the launch of Home Previewer.