What's better: Cultivating relationships or buying leads and referrals?

  • Some agents trust in the "ripple effect" of a smaller network, while others bet on making real connections with their online lead and referral clients.
  • Many agents do both; your strategy should be dependent on your own strengths and weaknesses.

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When real estate agents consider their marketing and lead-generation budgets every year, they have a couple of options: They can put their resources toward a few people they already know, or instead they can invest in connecting with many more people who are currently strangers to them.