When happy hour is market power: Agent's social club heats up Miami neighborhood

  • If you want to own your real estate market, be a social organizer and bring people together, especially if your community is developing.

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Agent and marketing enthusiast Elliot Machado, who lives near the Miami neighborhood of Brickell with his wife, has come up with a way to both serve and nurture his lucrative market of young professionals and get his name out there. The magic happens through an unconventional social club — the Brickell Scoop — an alternative after-hour social scene that’s led him to foster more business relationships, earn more listings and close more sales.