When happy hour is market power: Agent's social club heats up Miami neighborhood

Elliot Machado is getting creative about running regular social events in his market and reaping the benefits
  • If you want to own your real estate market, be a social organizer and bring people together, especially if your community is developing.

Agent and marketing enthusiast Elliot Machado, who lives near the Miami neighborhood of Brickell with his wife, has come up with a way to both serve and nurture his lucrative market of young professionals and get his name out there. The magic happens through an unconventional social club — the Brickell Scoop — an alternative after-hour social scene that’s led him to foster more business relationships, earn more listings and close more sales.