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Stay top-of-mind with KiTS' powerful CRM and marketing platform

From direct mail to email drips, this comprehensive tool helps real estate offices streamline their media mix ... and then some
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  • KiTS is a feature-rich CRM and marketing platform for helping agents stay in touch with customers and prospects all year long.
  • KiTS offers a highly robust mix of marketing media that promises rapid turnaround of print materials and system-wide control of marketing efforts.

KiTS is a feature-rich platform for helping agents stay in touch with customers and prospects all year long. This CRM and marketing platform offers a highly robust mix of marketing media that promises rapid turnaround of print materials and system-wide control of marketing efforts.

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

KiTS is a CRM and marketing platform for real estate agents.

Platforms: Browser; mobile-optimized
Ideal for: Larger teams and offices; brokers seeking comprehensive marketing solutions

Top selling points

  • Highly robust mix of marketing media
  • Rapid turnaround of print materials
  • System-wide control of marketing efforts

Top concerns

This is a very big system requiring an everyday login to fully leverage.

What you should know

After a few minutes of pleasantries, David Greenspan of KiTS told me his goal was to reduce instances of agents telling customers things they already know.

He cited an example of receiving an invite to a car dealer event at which he could win $10,000 toward a new car, but the invite came a few weeks after he’d already purchased a car from the same dealer.

That’s not exactly a good lesson in knowing your audience.

KiTS stands for “Keep-in-touch systems,” and it’s very aptly named.

There is little this system can’t do when it comes to ensuring your customers and prospects hear from you on a regular basis.

At the heart of KiTS is the Loop CRM. Once logged in, users are greeted with an effective but visually dated user interface. It’s more Outlook than dotloop.

That being said, you can run your day-to-day business from this screen. It’s a highly comprehensive, engaging three-column look into everything from social media updates and agent wants and haves, to daily tasks and in-system team news.

I’m a fan of systems that integrate interoffice communication like this; it promotes teamwork and encourages interaction with the software, which is crucial for brokerages that invest in software of this caliber.

The Loop CRM is the basis for a massive collection of features that can help agents launch an array of outreach campaigns, including email, direct mail, thank you cards, phone calls and even a print newsletter, which can be sent in conjunction with standard direct mail while never overlapping.

Users can view a running list of contacts that shows how and when each one was last reached. KiTS uses a sharp color-coded system to indicate methods of communication for every contact.

It’s a lot to take in at first. However, once you grasp it, it’s somewhat riveting to scroll through such an information-rich interface. KiTS no doubt throws a lot at you, but it’s all good stuff.

Individual contact information is unearthed through a tabbed design that details property information, life events, languages, proper salutation and your level of relationship. It also keeps a list of holidays a person celebrates so you can send an appropriate religious or cultural greeting.

Direct mail campaigns consist of 10 mailings per year and can be printed in 23 different languages. Each message arrives in a stamped envelope.

Choosing which articles to send comes down to checking a box; content is provided by KiTS staff. Mailings can be turned around and ready to send within a few days.

Because KiTS deftly manipulates variable data printing, newsletter content is automatically relevant to the recipients’ location.

It’s impressive.

As your mail campaign fills actual mailboxes, a drip campaign can be streaming into virtual mailboxes.

Message content is decided again by clicking yes to a subject or by keying in original content. You can choose several articles or just one. And like the variable print content, KiTS knows what to send to your list based on each contact’s location.

There are tools to help manage more than how you reach customers, too. KiTS comes with a few transaction tools such as action plans for each milestone along the road to closing. An integration with Google Calendar can keep agents, customers and vendors on the same page.

Greenspan told me the company plans to roll out agent websites in the next few weeks.

At the end of the demo, I was just left staring at the screen, trying to take in everything KiTS helps you do. This is a very robust marketing tool.

Oddly enough, though, I don’t think it’s too much.

Everything has a place and purpose. When it comes to honoring its promise to keep you top of mind, KiTS does a more than admirable job.

Greenspan will be speaking at Inman Connect next week, should you want to ask him about his software.

If you do, make sure you have a few minutes to discuss this powerful tool.

Have a technology product you would like to discuss? Email Craig Rowe.

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