ThreeClickPostcards helps agents create and send postcards from their mobile device based on a listing’s address.

  • Software automatically creates radius list of nearby homeowners.
  • This is a great way for agents to add a traditional mailing component to their digital marketing efforts.

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

Real estate agents are witness to the birth of automated marketing. From Facebook lead-capture bots to MailChimp’s sales automation tools, our marketing tools are growing more sophisticated every day.

Despite such advancements, traditional farming tactics will never cease being effective. This is why ProspectsPlus remains such a popular marketing tool across the industry.

It helps that the direct mail and print marketing company deftly leverages technology to assist its customers in traditional outreach efforts.

The company’s most recent update takes its streamlined approach one step further.

ProspectsPlus’ new mobile direct mail system, or ThreeClickPostcards, empowers agents to create and mail postcards in three steps from their smartphone or tablet.

In a press release, the company describes the three-step process accordingly:

  1. Snap a picture of a new listing from a phone or tablet and add the property address into the system.
  2. Pick a postcard size and template, add an agent photo and company information, and edit the content.
  3. Choose a quantity and send to the nearest confirmed homeowners surrounding a new listing.

ProspectsPlus assembles the mail list and handles all the logistics.

Agents can use the service to send just-listed, just-sold, pending, reduced, open house and inventory summary cards.

Postcard templates are ready to go; agents need only upload the property image and their logo. However, only the former is needed once an account is created.

Each step walks you through the card approval process, and then scrolls through ordering.

I imagine this would be a nice little touch to show customers as soon as possible after a listing agreement.

There’s an option to mail a postcard to them, too.

It’s also a nice tool to leverage while walking out of a closing.

I’ll challenge Zillow-heavy agents every day of the week on the advantages of direct mail.

We’re in a time where the savvy local agent can own their market by creating a tight, geographically narrow farm.

While competitors spend heavy on online awareness, big business is looking over the heads of more nimble marketer.

A tool like ThreeClickPostcards is a smart option for those agents to keep in their bandolier.

Have a technology product you would like to discuss? Email Craig Rowe

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
The best event in real estate kicks off next week! Tickets are selling quickly.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription