Generating referrals: How to build rapport with today's buyers and sellers

The more often you can get in front of prospects, the more your reputation will circulate
  • Cultivate referrals by interacting with local business owners and organizations.
  • Use social media to share valuable content, celebrate peers and connect members of your network with each other.
  • Personalize your brand by providing a service to local businesses and organizations seeking neighborhood information, products and services.

It’s tempting, with all the technology layers between you and your prospects, to forget that behind every email, text message or Facebook post, is a human being — buyer or seller — with fears, desires, hopes and ambitions.