Generating referrals: How to build rapport with today's buyers and sellers

  • Cultivate referrals by interacting with local business owners and organizations.
  • Use social media to share valuable content, celebrate peers and connect members of your network with each other.
  • Personalize your brand by providing a service to local businesses and organizations seeking neighborhood information, products and services.

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It’s tempting, with all the technology layers between you and your prospects, to forget that behind every email, text message or Facebook post, is a human being — buyer or seller — with fears, desires, hopes and ambitions.