Blogging is all about communication that is authentic, interesting and, most of all, understandable. If your blog is all inside sports — statistics, acronyms and trivial observations — it’s not really doing anyone any good because it will go over most people’s heads.
- To write clear, engaging content that will resonate with your audience, you first have to define your audience, find your voice and tone and learn to communicate with the reader on his or her level.
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