Alex Doubet is CEO and founder of Door, a Dallas-based brokerage that charges consumers a flat rate of $5,000 per side. The idea for his startup, which launched in 2015, sparked from a conversation with his mom, who in his mid-20s told him a story that he couldn’t shake.

Alex Doubet is CEO and founder of Door, a Dallas-based brokerage that charges consumers a flat rate of $5,000 per side.

The idea for his startup, which launched in 2015, sparked from a conversation with his mom, who in his mid-20s told him a story that he couldn’t shake.

After coming away with 53 grand in commission (and facilitating a successful home sale), his mom’s agent completely vanished, never to be heard from again.

Doubet shares the Inman stage to discuss how his mom’s experience — and how it made her feel — challenged him to try to improve the real estate transaction and reduce costs by creating a company of his own.

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