Douglas Elliman is planning to start the new year with a bang, thanks to a new agent-facing platform created by StreetEasy and Bridge Interactive, the latter both subsidiaries of Zillow Group. The platform, which will replace the brokerage’s listings network Limo, will supposedly enable Douglas Elliman agents to quickly and seamlessly input, manage and market their listings in New York City.

“As the leading New York City real estate brokerage, we wanted to partner with the leading names in real estate technology to deliver the utmost in high-touch, convenient and smart customer service by means of enhanced data integrity,” said Douglas Elliman COO Scott Durkin, in a statement.

“This new system will streamline our agents’ ability to accurately input listings directly to StreetEasy or regional MLSs, effortlessly share their new exclusives with the rest of the brokerage community, and arm buyers and sellers throughout the market with better, more accurate data,” he added.

StreetEasy will power the platform by “leverag[ing]” its current desktop and mobile interfaces to create a Douglas Elliman-branded portal. Agents will be able to directly enter and update listings, with the information being automatically updated across the StreetEasy and sites. Moreover, agents will have access to StreetEasy’s historical data. Douglas Elliman says they’ll be introducing a new CRM shortly.

For those worried about accuracy, StreetEasy’s general manager Susan Daimler told The Real Deal that the platform will have built-in quality control measures that test agent-entered information against the data StreetEasy already has. For example, she said, if an agent enters a unit number that doesn’t exist, the platform will send an alert.

The platform will roll out in New York City in early 2018, with a gradual expansion throughout the rest of 2018 to Douglas Elliman’s offices and listings in Long Island, N.Y.; Westchester, Conn.; Florida; California and Colorado. The brokerage will enter Massachusetts later this year.

Despite the partnership with StreetEasy, Douglas Elliman will “absolutely” be feeding listings to The Real Estate Board of New York’s Residential Listing Service (RLS), which was introduced on August 1, said Durkin.

Meanwhile, Zillow Group and StreetEasy have maintained their decision to not accept listings from the RLS.

Email Marian McPherson.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription