Your new secret weapon: Facebook’s Click-to-Messenger ads

Engage with leads while they're still warm -- in real time
  • Click-to-Messenger ads reduce friction in the lead generation process, allow leads to feel their contact info is protected, let’s agents follow up in real time and more.

Just recently, Facebook doubled down on this new feature and created Click-to-Messenger as a standalone campaign objective (I know that probably sounds like gibberish but stay with me here).