Your new secret weapon: Facebook’s Click-to-Messenger ads

Engage with leads while they're still warm -- in real time
  • Click-to-Messenger ads reduce friction in the lead generation process, allow leads to feel their contact info is protected, let’s agents follow up in real time and more.

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Just recently, Facebook doubled down on this new feature and created Click-to-Messenger as a standalone campaign objective (I know that probably sounds like gibberish but stay with me here).