Facebook has always played a supporting role in the marketing portfolio of real estate professionals: historically, real estate agents have been twice as likely to admit advertising on a listing portal than on social media.
- Facebook’s deeper move into real estate — both in rentals and for sale listings — represents a strategic threat to a range of existing businesses.
- For real estate portals, the first battleground is agent premium spend. Facebook is giving agents a new, powerful choice of where to spend their money for leads.
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