Is Facebook the new Zillow for real estate ads?

Report shows agents appear to be prioritizing Facebook, LinkedIn over any single portal

Will Facebook have its real estate cake and eat Zillow’s, too? In what appears to mark a significant shift in the real estate marketing landscape, real estate agents and brokerages are more likely to buy ads on social media than on all other forms of digital media, including listing portals, a new report and Inman data suggest.