- Most LinkedIn profile mistakes can be corrected in a single sitting. More likely than not, the problems with your profile are relatively easy to resolve.
A bad LinkedIn profile won’t do you any favors when it comes to getting more real estate referrals. In fact, unless your LinkedIn profile is clean, complete and professional, you’re better off without one.
However, if you’re willing to put in the work to make your bad LinkedIn profile better, it can pay off in a big way when it comes to generating repeat and referral business.
Rhonda Sher talked best practices for LinkedIn profiles during a recent podcast with Pat Hiban. To hear everything she had to say about leveraging LinkedIn as a real estate agent, listen to the complete podcast below.
To learn easy fixes for common problems with LinkedIn profiles, read on.
5 problems with your LinkedIn profile (and how to fix them)
The most common LinkedIn profile mistakes aren’t hard to fix. More likely than not, many of the problems with your profile can be fixed in minutes.
Here are five profile problems you can fix today:
1. No professional picture
One of the tips we can offer is this: ensure you’re using a great profile picture. If you aren’t using a professional profile pic, spend $50 and an hour of your time to get one taken; it’s well worth the investment.
2. Not including a summary
The profile summary is where you tell people who you are and what you do; it’s basically your chance to sell visitors on you and your services.
In addition to including information on what you offer, tell your profile visitors what makes you unique and why you’re worth hiring.
3. Omitting correct contact details
All the effort you put into your summary will be for nothing if your profile visitors have no way to reach you. Don’t forget to post contact details on your page, including your phone number and email address.
If you haven’t looked at these details in some time, take a moment to check them for accuracy.
4. Failing to leverage certifications
Real estate agents get some great certifications over the years. You probably have at least a few, so why not include them in your profile?
Some real estate training sites provide graduates with certificates that can be posted on LinkedIn in minutes.
Another profile problem that plagues many real estate agents is poor optimization. Instead of including specific terms that will pull in traffic from search engines, agents often use very basic keywords that provide no SEO benefit.
For a quick SEO boost, include location and industry-specific keywords throughout your profile.
Learn more about making a bad LinkedIn profile better
To learn more about making a bad LinkedIn profile better, including strategies for getting great testimonials, listen to the complete podcast with Rhonda Sher.
You’ll also hear her strategy for touching 10 contacts before 10 a.m., the biggest mistake agents make on LinkedIn and more!
Pat Hiban is the author of the NYT bestselling book “6 steps to 7 figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny,” the founder of online real estate sales training site Rebus University, and the host of Pat Hiban Interviews Real Estate Rockstars, an agent-to-agent real estate podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram and Twitter.