Real estate firms large and small are presented with the unique challenge of creating a sense of unity and pride among their agents who aren’t even employees, but independent contractors with a lot more freedom. Enter the idea of company culture, the focus of Inman’s latest Special Report, exploring what real estate professionals value most in their work environment and how leaders can foster a culture that promotes retention, productivity, happiness and a positive image.
- Nearly three-quarters of real estate pros believe culture is “very important” to a company's financial success.
- Close to 60 percent of real estate pros said they were “very happy” with the culture of their company, which they were likely to describe as “positive” and “agent-first.”
- The freedom to work in different settings with flexible hours (without compromising regular communication with management) is shaping strong cultures today.
- Brokerage leaders must work to attract agents to networking and training events to maintain a healthy culture.
- Management must lead by example and suit their actions to their words and values.