Caryn Seidman-Becker, CEO of the biometrics startup Clear, joined Inman founder Brad Inman on stage at Inman Connect New York on to describe how her startup works and how it could affect the future of real estate.
Clear’s technology lets users register their fingerprints and connect that identifier to the information on their driver’s licenses. Then Clear users can check in by fingerprint at the airport instead of pulling out their license. It lets customers skip the line for ID check, even if they still have to wait for TSA’s physical screening.
“It’s a better customer experience. It’s a more secure customer experience,” Seidman-Becker said. “You are always you.”
The technology probably won’t appeal to those worried about providing so much personal and biometric information to a private company, even though Seidman-Becker assured the audience that security is the company’s top priority. Clear users use fingerprints right now, but biometric technology also uses iris scans and facial recognition.