inman connect new york 2018 facebook katie lance

ICNY 18: What Facebook’s latest change means for real estate

Social media expert Katie Lance on taking advantage of the new algorithm

"Don't we all want to see more from our friends and family ... and less spam and less advertising?" This is the question Katie Lance asked the audience at Inman Connect New York during her talk on the latest changes to Facebook. While some agents feel Facebook's new algorithm will spell doom for their marketing and advertising efforts, Lance took the stage to quell those fears and showcase Facebook's new world of opportunity. Watch more sessions from ICNY 18 here. Read Katie Lance's written post on the Facebook news feed change here.  Email Inman...