“Don’t we all want to see more from our friends and family … and less spam and less advertising?” This is the question Katie Lance asked the audience at Inman Connect New York during her talk on the latest changes to Facebook. Watch the exclusive video to hear more, including the four things agents should focus on when it comes to harnessing the most powerful social media network in the world.

“Don’t we all want to see more from our friends and family … and less spam and less advertising?” This is the question Katie Lance asked the audience at Inman Connect New York during her talk on the latest changes to Facebook.

While some agents feel Facebook’s new algorithm will spell doom for their marketing and advertising efforts, Lance took the stage to quell those fears and showcase Facebook’s new world of opportunity.

Watch more sessions from ICNY 18 here.

Read Katie Lance’s written post on the Facebook news feed change here. 

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