Re/Max agents will get automated marketing tools through Imprev

Deal provides single-property websites, YouTube videos, virtual tours, social media posts and more to franchise associates

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Inman Connect San Francisco, Jul 17-20, 2018

Re/Max agents will be able to market their listings without having to develop any parts of their marketing materials themselves with a new product the franchisor is debuting with the real estate marketing company Imprev, the company announced at its annual R4 conference today. The tool, Design Center Automation, provides agents with single-property websites, YouTube videos, virtual tours, social media posts, ePostcards, brochures, flyers and postcards for properties in the categories Just Listed, Open House, Price Reduced and Just Sold. The design platform can also figure out if a listing qualifies for luxury branding and provide advertising focusing on the luxury element. After an agent enters a listing into the multiple listing service, they'll receive those marketing materials within 24 to 48 hours. The automated marketing platform monitors listings agents have posted and updates those marketing materials whenever there's a change to the listing. "The beauty of it is it...