Tech meets tradition: How to make your direct mail count

Direct mail has never been easier or more technically sophisticated than it is now
  • Direct mail on the whole is down, but as a percentage of total mail, is up, according to the Data & Marketing Association.
  • Direct mail services are tech-savvy and data-driven, making them faster and smarter than direct mail campaigns of even a few years ago.

Direct mail can help real estate agents earn more leads while competitors spend big money on a shrinking pool of web leads.