Lesson learned: Put your focus on people, not transactions

Keller Williams NYC founder and broker Ilan Bracha built his business by keeping an eye on two things: people and the bottom line

With more than $2 billion in transactions, Ilan Bracha has built an enviable business with a global network of clients whose assets top $10 billion. But those big numbers were generated with some good old-fashioned hard work: cold-calling and prospecting.