Connect the ICSF Speakers: Chris Pollinger on why brokers should embrace teams

Turning the team-broker relationship into a win-win situation with Chris Pollinger

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“There is still a significant portion of the industry on the broker side that’s resistant to real estate teams,” says Chris Pollinger of Berman and Pollinger. “They don’t know how to make teams work in their brokerage model; they’ve seen bad things happen with teams because they just don’t have a paradigm to place them into the brokerage space.”

So what should a broker’s attitude be about teams — and how do you incorporate them into your business in a way that makes sense? Pollinger will be on a panel of experts to talk about the team-broker relationship at Inman Connect San Francisco, July 17 through 20 at the Hilton San Francisco Union Square.

 “One of the things we’ll be talking about is why brokers should embrace teams — and also how they can embrace teams in a way that works with their financial modeling, their culture, their paradigm of the brokerage space.”

Working with a team can be a win-win situation for brokers, after all: Team leaders are managing a ton of leads (and business), and they want to grow. Brokers want to hire new talent and keep recruiting costs and turnover at a minimum. If they can both figure out how to help each other and work together, Pollinger believes, it can lead to beautiful (and lucrative) results.

“No matter how much brokers are recruiting, they want to recruit more,” he notes. “Teams are a natural solution, or part of the solution to that problem.That’s something that for a broker to understand — a team is going to help recruit, pull numbers, create more market share.”

Hear Pollinger’s thoughts on how brokerages and teams can work in tandem only at Inman Connect San Francisco.

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