ICSF Connect Paths: What To Attend If You're A Marketer

Recommendations for navigating the week's activities and sessions if you're a marketer

How can agents, tech companies and brokerages all move Faster, Better, Together? Learn how this July at Inman Connect San FranciscoBuy your ticket here, and remember that Select members get a $100 discount. Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact us to find out more.

With over 300 sessions and speakers to choose from over 4 days as part of the upcoming Inman Connect San Francisco event, how do you choose which ones would be best for you? Your team? Your brokerage? Your marketing? We’ve put together some handy suggestions specifically for those of you who are marketers at Connect. With an ever-changing climate of innovation and evolution, it’s never been more important to be on top of the latest trends, understand what’s working, and learn from the best in the industry. Let us be your guide through the week and help you with some recommendations for which sessions to attend in order to get the most out of your time at Connect.

2018
Jul 17

Agent Connect: Zero Cost Marketing Tactics With Big ROI

9.25am – 9.40am

Putting together a killer marketing plan doesn’t have to break the bank. Learn the best free marketing tactics to help boost your business and bottom line.

Katie Lance | CEO & Owner, Katie Lance Consulting

 

Jul 17

CMO Connect

CMO Connect

1.00pm – 5.00pm

Marketing is changing.

And with it, the role of the marketing leader.

Today’s consumers expect more than an eye-catching logo. They demand an easy to navigate brand experience, personalization and an emotional connection to the companies they support. Is your marketing technology and team keeping up?

Join us for the first-ever CMO Connect. Designed specifically for senior-level marketing leaders, we will dive deep into the topics that matter to you.

See how some of the most influential companies and brands are handling their biggest marketing and communication challenges. Get inspired and gain strategies and tactics to scale your marketing efforts, expand your reach and effectively track ROI.

Featuring special sessions from:

Bob Hoffman, Chief Aggravation Officer at Type A Group

Marketers are From Mars, Consumers are from New Jersey

Get ready to have your most closely held beliefs about marketing challenged as “The Ad Contrarian” and best-selling author Bob Hoffman explains how marketers and advertisers have lost touch with consumers — and what can be done about it.

Matthew Luhn, Former Pixar Animator & Storyteller

What Can We Learn About Storytelling from Buzz Lightyear and Mr. Potato Head?

Learn from master storyteller Matthew Luhn, formerly with Pixar, about the essential components of an effective story in this workshop focused session and find out if your brand’s story is hitting the mark.

Network with your peers in the industry as we explore:

  • Reinventing (and Defending) a Legacy Brand
  • How Compass Nailed It
  • Managing a Crisis: What to Do When Things Go Sideways
  • Stop Kidding Yourself. Consumers Don’t Matter in Real Estate Marketing
  • How to Better Leverage Intelligence to Grow Your Brand
  • The Chief Everything Officer: Why Marketing is the Least of Your Problems
  • 3 Marketing Problems, 3 Solutions
  • The Biggest Mistakes in Real Estate Marketing
  • And much more!

Click here for more information on speakers, schedule and content

CMO Connect is a very special, invite-only event. You must be registered for Inman Connect San Francisco to attend CMO Connect. If you don’t already have an ICSF ticket, please select CMO + SF Connect 2018 when you check out.

CMO Connect is sponsored by Imprev

Jul 18

Meet The Leaders

8.00am – 9.00am

Get one-on-one time with the industry titans, the doers and the influencers. Ask them whatever you want and get guidance, advice and counsel.

Jul 18

Design for Good: Architecture for Everyone

Good design can be an equalizing force. Find out what happens when you approach design as a collaborative, dignified and empathic process.

John Cary | Author, Design for Good

Jul 18

How We Built a Big Real Estate Company That Cares About the Customer

The fourth largest broker in the country begins and ends with the customer and it is paying off.

Glenn Kelman | CEO, Redfin

Jul 18

Learning Lab: Customer Experience, The Key to Lasting Referrals

3.00pm – 4.00pm

In the new fast paced world of real estate we are becoming increasingly focused on the tasks at hand. The hustle of the market has created a tunnel vision related to the current transaction, leaving little room for a great customer experience. This class will focus on the lifetime value of a client and how to create a customer experience that will create advocates for your business. We will discuss strategies, ideas and actions related to the experience of the transaction that will leave the lasting impression you need for a lifetime of referral business.

Eric Sachs | President/Co-founder, Breakthroughbroker.com

Learning Lab sponsored by SmartZip

Jul 18

Learning Lab: How to Gain Traction in Facebook’s Newsfeed in 2018 and Beyond

2.00pm – 3.00pm

Tips, strategies and best practices for agents and brokers to maximize the effort they are putting into Facebook to attract and generate business in 2018 and beyond.

Katie Lance | CEO & Owner, Katie Lance Consulting

Learning Lab sponsored by SmartZip

Jul 18

Learning Lab: Cultivating Culture

4.00pm – 5.00pm

Everyone knows culture is important. Hear from Peter Jonas, West Region President at Compass on how to build and maintain culture during growth.

Peter Jonas | West Region President, Compass

Learning Lab sponsored by Compass

Jul 19

Networking with the Innovators

8.00am – 9.00am

Jul 19

Building an Empire out of Positivity

Getting better at business or at life often means finding perspective and commonality with others. Listen and learn how to find more joy in your day-to-day and see how connected you really are to those around you.

Shabnam Mogharabi | CEO & Executive Producer, SoulPancake

Jul 19

Leading Across Tribal Lines

A decorated soldier, a best selling author, a political activist and so much more, your heart will stop, listening to this renaissance man. His new venture is the biggest challenge of his career, bringing reasonable people to participate in the political process.

Rye Barcott | Co-Founder & CEO, With Honor

Jul 19

Living in Real Life: I am Social, and Social is Me

Visual communication is changing the way we connect with others, including our customers. Get ready to open your mind to a new way of living and doing business.

Chelsea Peitz | President & Co-Founder, The Agent Marketer

Jul 19

Marketing Track

Marketing Track

2.00pm – 5.00pm

Is your marketing plan in need of a reboot? Get ready to learn from the best marketers in the industry during a series of how-to presentations and discussions featuring the latest marketing platforms and strategies to increase your business and grow your brand.

You will learn step-by-step instructions, actionable takeaways and new marketing ideas that you can implement immediately — before you even leave the conference! The session will open will a discussion about the state of marketing today — from trends, to threats, to strengths and opportunities. Then learn how to identify your unique marketing objectives — whether it’s getting more referrals, increasing revenue or building your brand awareness.

Inman has found top-notch marketers who use very different approaches:  digitally focused marketers,  relationship-focused marketers, and marketers who use a blend of digital and people-centric methods. No matter what your preferred marketing style is, you’ll learn how to capitalize on your strengths and hear about new techniques. Get your questions answered and solve problems with your colleagues and the experts.

Topics include:

  • The State of Marketing in Real Estate
  • The Path of Least Resistance
  • Identifying Your Objectives
  • Content Marketing 3 Ways
  • Relationship Marketing 3 Ways
  • Demand Gen 3 Ways
  • … And much more!

After the session is over, the Marketing Track will wrap with special opportunities for attendees to continue the conversation, network and share. Book your afternoon at the Marketing Track, bring your burning questions, find your tribe and get ready to learn more than you could have ever imagined from experts and peers.

Moderators:

Laura Monroe | Vice President of Growth and Partner Collective, Sequel

Molly McKinley | Marketing Consultant, first.io

This track is included with your ICSF ticket

Jul 19

Coaching Track: Marketing

4.00pm – 5.00pm

We’ll kick off this session with a 15 minute presentation on best practices for handling real estate finances and then open it up to the audience. Bring any and all of your questions and business challenges relating to the topic of marketing and get specific answers from a qualified real estate coach.

Jason Pantana | Business Coach, Tom Ferry International

Jul 19

Party with real estate rockstars at the Inman Innovator Bash

Party with real estate rockstars at the Inman Innovator Bash

8.00pm – 11pm: Zillow. Compass. Keller Williams. Opendoor. Those are just a handful of the companies that have been nominated to the 2018 Inman Innovator list — a rundown of the people and businesses that are turning real estate on its head for the better and creating unforgettable customer experiences.

Wouldn’t it be amazing to see them all in one place at one time? What if you could do that while enjoying the atmosphere of one of San Francisco’s hottest clubs, imbibing from an open bar and ducking into a hidden craft-cocktail bar for a more intimate conversation when things get too rowdy near the main stage?

That’s the opportunity that awaits you at the Inman Innovator Bash, the biggest party and best networking event that happens in the entire week of amazing parties and networking that are part and parcel of Inman Connect San Francisco, July 17 through 20 at the Hilton San Francisco Union Square. Tickets are sold separately for the Innovator Bash, and it’s going to be the hottest night of the week — don’t miss it.

Head to Verso on Thursday night to enjoy music, snacks, a premium open bar and access to Forgery Bar, located inside Verso, where you can get a custom cocktail and take a breather from the main event. You’ll get to rub elbows with the Inman Innovator nominees before the winners are announced and congratulated right there at the bash.

Buy your Innovator Bash tickets here.

Thinking of getting your product in front of thousands of real estate professionals at Connect? We can make that happen for you. For sponsorship opportunities please reach out to sales@inman.com for more information.

Email Inman