Holidays are a great time for promoting your real estate business. As people go on vacation, they have more time to check out your blog, videos and social media, as well as to browse for homes online and discuss their real estate goals. But perhaps no holiday is as ripe for marketing your real estate business as the Fourth of July.
Unlike winter holidays, people are not overwhelmed with houseguests, prior commitments and unpredictable weather. And there’s something about the sunshine and sense of fun that surrounds the holiday that gives you a chance to highlight local activities, outdoor living and other real estate-related themes.
If you haven’t yet made your marketing plans, here are some quick, easy and fun ideas for giving your business a mid-summer reboot.
Be sure to write these up ahead of time so that they’ll bring some timely traffic to your blog, and you’ll be ready to share on social media or in an email to your sphere.
- Independence Day events (in your local market)
- Fireworks rules, regulations and safety guidelines
- How to throw the perfect Fourth of July barbecue
- Outdoor games and activities for your Fourth of July party
- How to decorate your home for the Fourth
Send any of these topics out as a standalone email a day or two prior to the Fourth.
- A menu (with recipes) for your Fourth of July party
- Best places to celebrate the Fourth
- Fourth of July events, concerts and celebrations
- How-to infographic (make homemade ice cream, make a flag cake, host a stress-free party)
Whether you go live or create an edited version ahead of time, any of these are sure to get likes and shares during the holiday.
- Best places for fireworks viewing
- Live video from concert or festival
- Live video from the parade
- Video from a current listing with great outdoor space
Be sure to include a label or tie-on tag with your contact information and an inspirational message, like a famous quote or a verse from a patriotic song.
- Bottles of barbecue sauce or steak seasoning
- Pinwheel, flag or box of sparklers
- Small battery-operated fan or mister
- Thermal bag or cooler
- Ice cream scoop
Nicole Lopez-Cummins of Houston’s Intero Real Estate Services said, “We are making cute little Fourth of July picnic caddies with all the barbecue essentials for our top SOI clients. They include plates, silverware, napkins, ketchup, mustard, salt/pepper, tongs — all with a cute red, white and blue bow in a caddie.”
This is an ideal time for marketing to lake home buyers, according to Glenn Phillips of lakehomes.com. His plans include memes, videos and holiday-specific posts about life at the lake, shared through social media and the company website.
Other niches with tie-ins include:
- Military families (for MRPs)
- Historic homes and neighborhoods (especially in markets like D.C., Philadelphia and Boston)
- Beachfront, mountain and vacation properties
There’s still time to coordinate a big impact event in cooperation with one of the local Fourth of July-themed activities going on in your community. Or create your own event near your office, a favorite neighborhood or a local recreational area.
- Provide water bottles for outdoor events like block parties, festivals, races or fireworks
- Host a lemonade stand at a community event or local parade
- Host a cookout or food truck at a local pool, beach or park