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Generating leads can be difficult even when it’s easy — but when you’re facing an additional challenge, like working a new client segment or moving to an entirely new market, then lead generation reaches whole new levels of challenging. Karin Carr, an agent in Savannah, Georgia, has done it twice in the past two years and in doing so, she built a demand generation machine that’s entirely digital.
She’ll be discussing how she did it in a session exploring three different styles of demand generation for real estate with two other experts. It’s happening just once at Inman Connect San Francisco, July 17 through 20 at the Hilton San Francisco Union Square.
After moving to Atlanta to be closer to her parents, she realized she was starting over in a new market, and as an agent who’d formerly specialized in real estate-owned properties, she didn’t have the network or even the basic skills to generate leads. “I was starting over in a new market; I don’t know anyone here except Mom and Dad; I don’t have any sphere or, really, any past clients because they’re all banks. It was almost like I was a brand-new agent,” Carr remembered.
So she started blogging. “After a few months, I started getting leads that turned into clients that turned into actual closings.” Then she added video to her repertoire and moved to Savannah, repeating the process there. “It’s like a freight train — a snowball rolling downhill,” she explained. “Clients aren’t even interviewing anybody else; they’ve watched enough video to feel like they know you.”
Carr will explain her strategy and how she makes it work on stage with two other marketing experts at Inman Connect San Francisco. Don’t miss it!
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