How can agents, tech companies and brokerages all move Faster, Better, Together? Learn how this July at Inman Connect San FranciscoBuy your ticket here, and remember that Select members get a $100 discount. Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact us to find out more.

Generating leads can be difficult even when it’s easy — but when you’re facing an additional challenge, like working a new client segment or moving to an entirely new market, then lead generation reaches whole new levels of challenging. Karin Carr, an agent in Savannah, Georgia, has done it twice in the past two years and in doing so, she built a demand generation machine that’s entirely digital.

She’ll be discussing how she did it in a session exploring three different styles of demand generation for real estate with two other experts. It’s happening just once at Inman Connect San Francisco, July 17 through 20 at the Hilton San Francisco Union Square.

Register now

After moving to Atlanta to be closer to her parents, she realized she was starting over in a new market, and as an agent who’d formerly specialized in real estate-owned properties, she didn’t have the network or even the basic skills to generate leads. “I was starting over in a new market; I don’t know anyone here except Mom and Dad; I don’t have any sphere or, really, any past clients because they’re all banks. It was almost like I was a brand-new agent,” Carr remembered.

So she started blogging. “After a few months, I started getting leads that turned into clients that turned into actual closings.” Then she added video to her repertoire and moved to Savannah, repeating the process there. “It’s like a freight train — a snowball rolling downhill,” she explained. “Clients aren’t even interviewing anybody else; they’ve watched enough video to feel like they know you.”

Carr will explain her strategy and how she makes it work on stage with two other marketing experts at Inman Connect San Francisco. Don’t miss it!

Register now

Thinking of getting your product in front of thousands of real estate professionals at Connect? We can make that happen for you. For sponsorship opportunities please reach out to sales@inman.com for more information.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect is LIVE today! Join us and thousands of your peers from wherever you are.Register Now×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription