This summer we’re looking at the state of the luxury agent & broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network, and create blueprint for the luxury agent/broker of tomorrow. Don’t miss it.

To be successful at building influence as a thought leader — especially using digital marketing, and especially when targeting a luxury audience — sometimes you need to ignore the standard advice. Dustin Luther, head of marketing at Creditsafe USA (who also created Rain City Guide in 2005, one of the first successful real estate blogs), is a growth marketing expert with real estate expertise, and he knows what common wisdom to accept … and what to ignore.

 

 

Luther will be revealing a blueprint for increasing credibility and influence using digital marketing (and social media in particular) at Luxury Connect, October 16 through 18 at the Beverly Wilshire Hotel in Beverly Hills.

“Part of it is not worrying about playing the social media game that everyone else is playing,” Luther explained. “Having 50,000 Instagram followers might be great, but if both thought leaders and prospects aren’t ever going to see it, then it’s just an ego play. Maybe it is better to have a LinkedIn profile and be social there; you can often find a way to be informative and still interesting without being unprofessional.”

 

He’s also a big believer in finding the influencer or thought leader who’s helping high-end clients find service providers and make decisions. “Your next client is probably not the one who’s going to connect with you on social media,” he noted. “They’ll connect either through a friend, a neighbor they have, their lawyer — they’re getting a referral. The goal of your social media and content should be to target the people who are the influencers of your target audience.”

Luther will have a lot more to say about how luxury agents can use digital marketing to their best advantage at Luxury Connect in October.

Register now

Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact us to find out more.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Don’t miss out! Inman Connect Las Vegas starts tomorrow and you can catch all the excitement with a virtual ticket.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription