MailChimp launches direct mail beta, admits print's not dead

Users can now use the popular email marketer's lists to target customers with custom postcards using the same interface as its email builder
  • Mailchimp is conducting a beta test for a new feature to allow customers to design and mail printed postcards.
  • Using the company's similar email template builder user interface (UI), Mailchimp users can upload logos, custom imagery and messaging and easily control their budgets.

Mailchimp is in beta with a direct mailing feature. Using the company’s similar email template builder user interface, Mailchimp users can upload logos, custom imagery and messaging and easily control their budgets.