Barking up the right tree: How dogs can give your marketing a boost

Considering the unbreakable bond between an owner and his or her pet, it's a no-brainer to make furry friends a part of your marketing

Charles Hardy, an experienced, passionate dog-lover and founder of a website that helps dog-lovers care for their companions — shares his expertise on understanding the needs of pet owners as well as useful tips for getting ahead of this under-tapped market.