Agents who implement a concise strategy differentiate themselves, attract more clients and build a revenue-generating brand. Here are some of the social media rules that I follow daily.

In today’s real estate world, agents have no shortage of strategies to grow their business. It seems everyday we are inundated by another vendor with the fix that’ll make us million-dollar agents. It’s not so simple, and it didn’t happen for me overnight.

One thing that I’m sure of though is that the power of social media is real, and agents who implement a concise strategy differentiate themselves from their peers, attract more clients and build a brand that generates revenue.

Here are some of daily social media rules that have helped me generate $100 million in closed real estate sales.

1. Just get started — you don’t need 20,000 followers

Focus on a core group that wants to follow your content because they are genuinely interested. They also engage, enjoy and find interest in what we have to say and what we are doing.

Don’t get caught up in the more is better. Focus on you sphere, clients and leads, and you will see truly organic growth.

2. Balance social media content

I always balance the content I share in social media. For example, half of my posts are everything luxury real estate, including new listings, sales, behind-the-scenes visuals and helpful ideas; 25 percent is luxury lifestyle; and the last 25 percent is family and friends.

I think it’s important for clients to see you are very focused on your career, but you also have interests outside of real estate.

3. Use amazing and concise visuals

Make sure your visuals are professional quality — high resolution and appropriate.

In other words, don’t post a picture that’s grainy, dark or doesn’t fit your branding. I see so much bad content, and I always scratch my head and wonder why.

Our visual technology is so amazing today, there is no excuse. If you wouldn’t hang it on your living room wall, don’t post it.

4. Be aware

I’ve chosen to use my social media to build my brand. I stay far away from content that could cause any unnecessary backlash. Politics and political affiliations are no-no.

5. Engage with your audience

I always try to engage my audience. Getting feedback on a new luxury listing, thoughts on a spectacular South Florida sunrise or simply how the follower can picture themselves making a meal in a gourmet kitchen in one of our luxury listings. If you’re getting engagement from your social media, it’s working.

Social media can really help build your brand if used the right way. It’s the consistency, quality and commitment that’s most important. It won’t happen overnight, but over time, you’ll see the benefits.

Billy Nash is the founder of Nash Luxury at The Keyes Company. Follow him on Facebook or Instagram.

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