Keller Williams debuts Command, its new AI-powered CRM

The platform is bigger and more comprehensive than any rival, according to KW, and has been designed to save agents time and money

To produce Command, Keller Williams worked with 27,000 people — many of them agents — and had engineers go through other CRMs to see what worked well. The goal was to create something that was customizable and that could be configured to the needs of agents.