Keller Williams is building a new consumer-facing app to challenge Zillow and Redfin

The real estate mega franchisor is acquiring Philly startup SmarterAgent, which makes branded mobile apps for agents, to help launch a new consumer strategy in 2019

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Keller Williams has acquired SmarterAgent, a mobile-first platform that connects more than 650 multiple listing services and allows brokers and agents to create branded real estate search apps.