There is a difference between what you need and what you want when it comes to your personal brand. Where do you start, and how do you create a strategy that resonates?

There is a difference between what you need and what you want when it comes to your personal brand. Where do you start, and how do you create a strategy that resonates?

In this Inman Connect New York session, moderator Valerie Garcia of Valerie Garcia Consulting, David Baldwin of Baldwin&, Molly McKinley of First.io and Cara Whitley of Century 21 go beyond logos, colors and messaging to help you focus on the most important factors.

Watch the full conversation above on Inman Select.

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