Will individual agents be the real winners in the iBuyer game?

Here's a look at why iBuyer models might have a very rocky road ahead

IBuyers might not be as formidable as the press makes them out to be. In fact, it seems that the real success stories in the iBuyer arena come from agents conducting old-fashioned print marketing campaigns. Here’s a look at why the first agents who reach the seller are the ones who will ultimately win the iBuyer game.