“What story are you telling? Who are you talking to? What are your audience’s problems? What are you solving?” Molly McKinley, the vice president of First.io, asked the audience at Inman Connect New York.
As an agent, marketing is almost always playing on a loop in the back of your mind, which makes sense as bringing in business directly feeds your bottom line. In this video, Molly McKinley and Valerie Garcia outline how to create a successful marketing plan.