For many real estate agents, the price-setting conversation is one of the hardest they have with sellers, but it doesn’t have to be. As the market changes, it will be even more crucial to put in the work before the conversation happens. Watch this video to find out exactly how to handle these seemingly dicey conversations with solid strategies.

For many real estate agents, the price-setting conversation is one of the hardest they have with sellers, but it doesn’t have to be. As the market changes, it will be even more crucial to put in the work before the conversation happens.

Find out exactly how to handle these seemingly dicey conversations with solid strategies from Wemert Group Realty’s Jenny Wemert and J Philip Real Estate’s J. Philip Faranda, moderated by Century 21 Advantage Gold’s Bill Lublin, onstage at Inman Connect New York.

Watch the full conversation above on Inman Select.

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