The Clash, Journey, The Police, Talking Heads — some of the most well-known bands in recent history also happen to have some of the most powerful names. Names that describe their music and articulate what separates them from everyone else.
Just like those bands, the name of your real estate brand has a job to do. So, why are so many of us afraid to break traditional paradigms? Why is every brokerage (insert last name) Realty? And why are so many logos a roofline?
What if you liberated yourself from what everybody else is doing and made your own kind of music?
Listen in for 1000watt’s Marc Davison’s challenge around breaking paradigms in branding your real estate organization, and learn how your name, logo and messaging can work together (in harmony, of course) to articulate what’s important to you as a company.
About Marc Davison
We recorded this podcast live as Davison was fresh off the stage at the MLS Summit, an event hosted by Annie Ives of The MLS/CLAW.
Davison is the cofounder of 1000watt, an agency dedicated to helping real estate brokerages, tech vendors, mortgage and title companies, MLSs and associations build better brands through marketing and design.
Prior to 1000watt, he served as the vice president of OnBoard Informatics and founded Access Media. Davison’s resume also includes a long stint in the music business as a musician and manager, and he is the author of All Area Access: Personal Management for Unsigned Musicians.
Today, Davison shares the parallels between building a band and building a company, discussing how his background in music informs his work at 1000watt. He offers insight around the dynamics of the team at 1000watt, describing the unique voice of the company and how its name serves as a differentiator.
- How Davison’s background music relates to his work at 1000watt
- The parallels between building a band and building a company
- How 1000watt’s unique voice differs from its team members
- Davison’s take on real estate as an intoxicating, aspirational business
- The significance of thinking of your company as a product
- Davison’s insight on the charisma of the name W+R Studios
- How names serve as vehicles to create differentiation
- Why 1000watt chose to brand itself as an agency vs. consultancy
- Davison’s challenge around real estate terminology (Team, Realty)
- The necessity of alignment among names, logos and messaging