The Buyer Graph initiative powered by real estate tech startup RealScout is making its way down the California coast.

On Thursday, 10 Orange County-area real estate brokerages announced a joint initiative to share anonymized buyer data and habits, following the lead of brokerages in San Francisco and Silicon Valley.

Andrew Flachner | Photo credit: Real Scout

“Orange County is one of the most diverse, dynamic real estate markets in the country,” Andrew Flachner, RealScout’s co-founder and president, said in a statement. “This is exactly the type of market that requires both human expertise and data-driven decision-making to deliver the best results for consumers. The Orange County Buyer Graph is a big step in the right direction.”

The Address, The Agency, The Boutique Real Estate Group, First Team Real Estate, Marker Real Estate, Realty ONE Group, Seven Gables, RE/MAX Cornerstone, Surterre Properties and Vylla are jointly launching the Orange County Buyer Graph.

A sample of the type of data available through the Buyer Graph. (Credit: RealScout)

Together, the brokerages will share anonymized buyer data and access advanced market analytics provided by RealScout. With the power of this data, brokerages will be able to better advise selling clients on pricing strategies – like how to list homes so that buyers will be interested at varying price points.

The brokerages will also be able to provide buy-side clients with insight into the kinds of properties competing home buyers may be looking at, as well as their purchase ability.

Michael Hickman | Photo credit: Seven Gables

“We have a responsibility as brokers and agents to make sure our clients have the best tools at their fingertips, in order to put together the best transaction possible,” Michael Hickman, president and CEO of Seven Gables said in a statement. “The fact that this many brokerages came together under the same vision is a great sign for the Orange County real estate market.”

A number of the participating brokerages currently use RealScout’s tech platform, which also provides listing search and alert, consumer behavior data and analysis in addition to the Buyer Graph.

Michael Mahon | Photo credit: First Team Real Estate

“We have long been heavy adopters of RealScout, and in 2017 we decided to provide this valuable tool to every First Team agent,” Michael Mahon, the president of First Team Real Estate said in a statement. “We’re confident that the Orange County Buyer Graph’s benefit to our agents and clients is unmatched in the marketplace.”

The first Buyer Graph was launched in New York in September 2018, with Brown Harris Stevens, Douglas Elliman, Halstead Real Estate, Bond Real Estate, Engel & Völkers, Stribling & Associates and Warburg Realty all signing on.

In October, Berkshire Hathaway HomeServices Fox & Roach, Howard Hanna Real Estate Services and Long & Foster Real Estate announced a new partnership with RealScout to bring the Buyer Graph to their respective markets.

Buyer Graphs have also been launched in both San Francisco and Silicon Valley.

Email Patrick Kearns

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect Las Vegas is back and there are only a few presale tickets left! Register today before they're gone.REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription