Zillow Offers, the direct-to-consumer homebuying and selling offering from real estate tech giant Zillow, is officially live in Orlando, Florida today.

Orlando is the platform’s 11th market, joining Phoenix, Las Vegas, Atlanta, Denver, Houston, Dallas, the Twin Cities, Charlotte and Raleigh in North Carolina and Riverside, California.

“In a world of on-demand everything, people want ease and quality – and that expectation is extending to real estate,” Zillow Brand President Jeremy Wacksman said in a statement. “Zillow Offers is key to our goal of rewiring the real estate transaction, giving people the seamless, convenient experience they demand.”

Helping consumers buy and sell homes isn’t exactly a new business for Zillow in Orlando, which was originally one of the markets in which Zillow tested it’s now defunct Instant Offers platform. Instant Offers was the precursor to Zillow Offers, a platform that allowed consumers to receive instant all-cash offers on their homes from an investor, facilitated by Zillow.

Eventually, Zillow itself decided to become that investor and eventually they shuttered the Instant Offers platform as Zillow Offers grew and they lost a partner in Offerpad, a rival iBuyer.

“We’re thrilled to come back to Orlando, where we first tested this service, to start providing Floridians with a better way to buy and sell homes,” Wacksman said.

Zillow Offers provides home sellers an all-cash, quick-close offer. Zillow then takes the homes and preps them for market, providing light repairs and a sprucing up with the intent to quickly turn around and sell.

The platform has scaled quickly since launching in Phoenix in 2018, to a point where more than 100,000 homeowners have requested an offer from Zillow to buy their home. The company says it receives a request for an offer every two minutes.

Orlando is the newest market during a time of rapid expansion for the platform. Zillow has set its sights on launching in Austin, Los Angeles, Miami, Nashville, Portland, Sacramento, San Antonio, San Diego and Tampa by the end of the first quarter of 2020.

A local brokerage represents Zillow on both sides of the transaction in each market where Zillow Offers is currently available. Zillow has long declined to disclose the commission it pays in each market, but has said it’s individually negotiated with each brokerage it works with.

The company also provides certain Premier Agent customers with seller leads for homeowners who opt not to take Zillow’s offer.

Email Patrick Kearns

How do you stay ahead in a changing market? Inman Connect Las Vegas — featuring 250+ experts from across the industry sharing insight and tactics to navigate threat and seize opportunity in tomorrow’s real estate market. Join more than 4,000 top producers, brokers and industry leaders to network and discover what’s next, July 23-26 at the Aria Resort. Hurry! Tickets are going fast, register today!

Thinking of bringing your team? There are special onsite perks and discounts when you buy tickets together. Contact us to find out more.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×